We love working with the team of adventurous chef Andrew Zimmern! While their current website served most needs, the team wanted to help fans more easily find and use his recipes. We added customizable search filters for their massive recipe collection. Fans can also pin a recipe and get a customized shopping list. So that fans can stay in touch, we implemented a pop up newsletter sign up – engineered to hit the sweet spot of unobtrusive yet effective. To boost SEO, we also standardized the recipe format with the current conventions – now cook times, ratings, and more appear in Google search results.
One Cool Thing
See how we spurred a big boost in newsletter signups without annoying site visitors