Mill City Farmers Market aimed to bring more customers into the market – we aimed to help them! With a new recipe database, unfamiliar ingredients are no longer so scary. Customers can drill down by ingredient, dietary needs, or season to find the perfect recipe made from local ingredients available at the market. We added a vendor map and directory, along with a calendar to show open times and advertise special events. With these new features Mill City Farmers Market is decidedly not just a place to buy produce – they’re a year-round celebration of local eating, entrepreneurship, and community.
Mill City Farmers Market
One Cool Thing
How we enabled MCFM to use site styles to convey information to users